5 Reasons Why You Should Hire a Houston SEO Expert
Updated: Jul 1, 2022
You may be wondering why you should hire an SEO expert.
Well, the simple answer is, that SEO delivers the highest return on your marketing investment, but before we get into the 5 Reasons why you should hire a Houston SEO expert, let’s briefly recap what exactly SEO is and why it is essential to your business.
The internet has become the main source of information for people looking for products and services, and the vast majority of those experiences start on a search engine like Google.
So, let’s look at a few important statistics to highlight why search engine optimization is so vital to your business.
SEO Statistics for 2022
Google currently has 86.86% of the search engine market (Statista).
The #1 result in Google gets approximately 32% of all clicks (Backlinko)
Google uses over 200 factors in their algorithm for ranking websites (Backlinko)
49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal)
From these 4 SEO statistics we can easily conclude the following:
87% of your customers are searching on Google for your products and services. If your website isn’t optimized and ranking on Google, then your competitors are getting the business instead of you!
Google uses over 200 different factors in its search engine algorithm.
Optimizing your website to rank well isn’t as simple as just stuffing a bunch of keywords at the bottom of your web page.
Google’s search algorithm has evolved over time to offer the very best and most helpful results possible. As such, SEO has evolved with it.
Being ranked #1 is very important. 1 out of every 3 clicks goes to the top spot! You need an SEO expert to get your website ranked number one on Google and keep it there.
Half of all marketers report that SEO has the best return on marketing investment. This stat alone tells you that investing in a good search engine optimization expert can reward your business handsomely.
Now that we’ve covered a few key statistics about SEO and why it is essential to your business, let’s look at the 5 reasons you should hire a Houston SEO expert (also called an SEO specialist or SEO pro).
Top 5 Reasons To Hire an SEO Specialist in Houston
If you’re not sure whether you should hire an SEO expert, here are five reasons why you should consider doing so.
An SEO Expert Can Help Your Houston Business Rank Higher In Local Search Results.
Houston SEO Experts Can Increase Traffic To Your Website.
Search Engine Pros Can Create A Better User Experience For Your Customers.
Search Engine Specialists In Houston Can Save You Time And Money.
Houston Search Experts Can Help You Grow Your Business.
An SEO Expert Can Help Your Houston Business Rank Higher In Local Search Results.
As we mentioned above, the 1st spot on Google receives 32% of the clicks?
The higher you rank the better your CTR (click-through rate) and that means more traffic to your website!
An SEO expert can help your business rank higher in the search results here in Houston and help drive more traffic to your website.
Search engines such as Google, Bing, Yahoo break down rankings into a few different categories, but a good SEO pro will help you to rank not just in the organic results, but also in the local results as well.
In fact, there are actually 3 different spots you can rank for a keyword on Google. As a local business in Houston, you want to rank and show up as many places as possible on page one of the search results!
For more information and to get a better understanding of the difference between standard SEO and local SEO, check out our guide on Local vs. Standard SEO.
Houston SEO Experts Can Increase Traffic To Your Website.
There are many different ways Houston SEO experts can increase traffic to your website, but the top 3 are:
1. Optimizing each page for a specific keyword or group of keywords
2. Optimize the metadata & page titles to improve ranking & CTR (click-through rate)
3. Build relevant links from authoritative websites back to your website
Keyword Optimization
Every proper SEO campaign should start with keyword research and keyword optimization. Start by asking a few simple questions:
1. Who am I trying to reach?
2. What are they asking for, or searching for?
3. What are similar terms or ways they are asking?
4. What are my top 3 competitors doing?
5. How can I add value? Where’s the gap between what is available & what I can write?
Once you have these questions answered, it’s just a matter of narrowing down the best keywords & keyword groups to optimize for each page, and then going step by step to make them as helpful and to the point as possible.
Metadata & Page Titles
Metadata & Page Titles are often overlooked as ways of improving website traffic, but they are both actually really important to your overall SEO strategy. In fact, page titles are arguably one of the most impactful items to your page rank.
Metadata also plays a key role in telling search engines like Google exactly what is on your web page and helps give people a brief summary of what to expect before they click on your link.
At a minimum, make sure you optimize your URL, page title, and H1 tag for your main keyword, and then make sure you write a good meta description including your keyword in it.
Building Backlinks
Working with an SEO pro to help you build backlinks from other websites will dramatically help boost your website rankings over time.
In a lot of ways, the internet is basically a popularity contest. A link from one website to another is often referred to as a backlink and is one of the biggest ways that search engines like Google measure your website's authority and popularity.
Think of it as one website vouching for another website on a particular topic or industry subject.
Search Engine Pros Can Create A Better User Experience For Your Customers.
Increasing traffic to your website is only half of the job. Search engine pros can help you grow your business by improving the user experience for your prospects & customers. In marketing, we call this conversion rate optimization or CRO for short.
Have you ever visited a website that had menus in weird places, or the colors or fonts weren’t consistent, or it just seemed hard to navigate? Of course, you have - we all have!
It’s not enough to drive traffic to your website; you need to convert that traffic to buying customers or it is all for nothing!
SEOs are very experienced in knowing exactly how to optimize your site for the best possible user experience and improve the CRO. Sometimes this can be something as simple as adding a good Call To Action (CTA) at the top of a page. Other times it may involve optimizing your images and such to improve page speed and load times.
Regardless of what your need is, it is definitely worth hiring an SEO pro to help you maximize the experience for every visitor to your website.
They Can Save You Time And Money.
One of the biggest ways an SEO expert can help you is by saving you time and money! I have personally talked with dozens of small business owners deeply frustrated with the revolving marketing wheel. They have tried a little of this and a little of that and had little to no success with any of it.
Common areas small business owners spend money on marketing that doesn’t pan out:
Trying pay-per-click advertising (PPC)
Running ads on FB or another social platform
Responded to an ad on Facebook from a guy claiming to be a marketing guru
Paying somebody off of Fiverr or the like to create a 1000 backlinks to their site in 3 days
The truth is, marketing is like any other profession – it’s complicated and takes years of experience to really be good at it. Also, there are a lot of shady characters out there that tell you what you want to hear, and you don’t know what you don’t know.
With that having been said, I can tell you that there are lots & lots of very good, legitimate digital marketing professionals and search engine experts that can save you time & money!
Here are just a few ways a search specialist can help you:
They can save you lots of time & money by doing keyword research and helping you to optimize your website for the right search terms and categories.
They can help you with true organic outreach. This is a specialized area of SEO that focuses on building real relationships with authoritative websites and securing a backlink from their site to yours.
They can make good recommendations on how to improve your website’s user experience. This is vital to improve conversions and build lucrative lead funnels.
They Can Help You Grow Your Business.
If you’re looking for ways to grow your business, then you should definitely consider hiring an SEO expert. There are numerous studies showing SEO to offer the highest return on your marketing investment. Additionally, search engine optimization actually has the highest conversion ratio of all traffic!
Here are 4 areas you can focus on to use SEO to grow your business:
Keyword research: Start with who you are trying to reach, and what they are searching for, and work your way backward until you have a good list of search terms.
Optimize your website for your targeted keywords: Start with your metadata, and H1 tag, and move down each page in a structured fashion until you have thoroughly covered the topic.
Optimize your site for speed. Search engines like Google want to see fast load times on both desktops and mobile devices
Build up your link profile by securing real, legitimate links from authoritative websites
Still undecided if you should hire an SEO expert?
Well, here are 6 more examples of how hiring an SEO expert can help your business grow through search engine optimization.
They can help you understand how search engines work. The more you know and understand how search engines like Google work, the easier it will be for you to easily build up your content, make improvements, and rank your website.
They can help you develop a strategy to attract new customers. SEO is just one part of a much bigger marketing strategy. Working with a professional in search engine optimization will help you to build out a complete lead generation system that attracts the right, qualified customers to your website, and put warm leads right in your inbox.
They can help you analyze your competitors’ sites. There’s no better place to start than to see what the competition is already doing. Working with a search specialist can unlock vital information on what is working already for your competitors, where there are opportunities that you can fill, and identify unserved markets ready to be tapped!
They can help you identify opportunities to expand your business. It may sound crazy, but running something as simple as a search engine audit can uncover dozens of opportunities for your business just by identifying closely related searches your existing customers are looking for.
They can help you monitor your progress. If it is worth doing, it's worth doing right! Marketing should always be data-driven. Meaning, that it is important to track, audit, and test everything. Success is achieved by making small, consistent improvements over time.
And finally, working with an SEO expert can help you plan for future growth. Once you have reached a few early milestones, you will start to have enough data to really start planning for bigger & better goals. A search specialist can help you identify what are realistic goals to set and about how long it should take to achieve them.
Conclusion
Hopefully, we were able to help you understand some of the many benefits of how hiring an SEO expert in Houston can help your business rank higher in the search engines, increase traffic to your website, and generate more leads through website optimization.
If you are ready to talk with an SEO expert about scaling your business through search engine optimization, then we invite you to click the button below and set up a free consultation with one of our search engine specialists.
During the consultation, you will have the opportunity to talk directly with an SEO pro about your website, ranking higher in Google, and generating more leads without paying for expensive advertising.
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